best prac·ticenounplural noun: best practices
- commercial or professional procedures that are accepted or prescribed as being correct or most effective.
Wiki: A best practice is a method or technique that has been generally accepted as superior to any alternatives because it produces results that are superior to those achieved by other means or because it has become a standard way of doing things, e.g., a standard way of complying with legal or ethical requirements .
Using Instagram or any platform is about being social. Just like if you went to a conference you want to be social, you want opportunities to engage with customers, with others in you industry. Its all about building relationships, therefore trust in what you do and how you do. Also how you treat others as you get along in the world.
To be successful its best to have an idea of what you are getting in to right off the bat. create a plan based on these best practices keeping everyone on the same page who might be helping you create your online presence.
1) Set Guidelines for posting material. Get ahead of the game and build guidelines based on who you are, what our brand story is and stick to it.
2) Keep Company and Personal Pages Separate. This is something we moved to a couple years ago and are getting much more traction having more of a Portfolio/ face of the business page, vs us playing golf or surfing.
3) Don’t Leave Your Marketing a drift. Create a plan to address what your customers need and want. I like to reverse engineer their experience to make sure we cover all the bases and take their relationship to the company to the next level.
4) Be Active…When Your Audience is Active. This goes back to the engagement piece. You do have to be on social to be social. The best hacks I have found for this without eating up hours of my productive day is to get on there when I’m waiting- in the Dr’s office, in line at the grocery store, while the kid are at soccer practice, while I’m waiting on the waiter, etc.
5) Encourage User-Generated Content. Ask your followers what they want to see, this will take soe pressure off of you coming up with a ton of content to produce. Possibly feature some who supports your business.
6) Use Hashtags Generously or semi generously. most of all, what we have found is don’t use hashtags that apply to you and your business. Use hashtags that apply to your audience, your customers. research and see what creative tags they are using to describe their experience. For example:
Each time you post a photo, think about what hashtags correctly represent your post. For instance, if you did a kitchen remodel in Scottsdale, Arizona, here’s a list of hashtags that would be applicable to your post highlighting your work.
#generalcontractor #kitchen #kitchenremodel #remodel #kitchendesign #indoordesign
You should also include location tags so that local Instagram users can find your post when searching for a kitchen remodel.
#Scottsdale #Arizona #Arizonaremodel #Scottsdaleremodel
7) Engage with your followers, have conversations with them. Offer them tips, yes for free. chat with the, if you see they need something, direct message them and offer some advice, without selling yourself.