This past year we have made an effort to separate the final images of our design projects from the process we go through. It has made a difference in how our potential clients perceive the value of our services. We also have been using video far more and its working great!
The difference in the images that Christian creates, staging the space, working the right lighting, using the best cameras and lenses and spending a few hours editing the images in his software makes the spaces look like they make us feel. This is the value in great images. @mangrovebaydesign on Instagram.
The images I take with my iPhone are only about the process. How we live and do our work and I keep them separate. Generally they are crooked (which drives my mother nuts I think) and I use silly filters. @designmangrove on Instagram.
Both platforms are super important and feed different peoples need for access to you. We have found it is just as important for people to get to know you, trust you and then hire you. They get to know you through your personal feed. In tandem, you also want to show the outstanding work you produce for your clients with a feed that is strictly portfolio style and quality. This is your showcase.
Perceived value is a real thing. In in some way you aren’t putting your best foot forward as well as allowing your potential customers in on your process to get to know you, you will be missing the mark quite a bit.